Industry Restaurant / Hospitality
Barrique Venice, an Italian restaurant located in Los Angeles, California, was looking for a new way to reconnect with diners in the wake of COVID-19 restrictions. Due to diminished foot traffic and low awareness of which restaurants are offering in-person dining, they needed a digitally savvy way to bring customers back to the table.
Getting through a customer’s cluttered inbox or mailbox with a targeted message can be a challenge. Past email campaigns resulted in a less than 1% open rate and failed to produce reservations, and take out orders on reservation platforms, such as GrubHub, charged high fees.
Barrique Venice, decided to work with Oshen to reach out to customers directly. Using a fun, branded message sent via a local number, they contacted their diners and invited them to make a reservation via a direct link.
By texting their contacts, Barrique Venice booked 231 reservations for their reopening week. Their click through rate of 7.9% made it a clear winner compared to their previous email marketing and short code texting efforts, and they didn’t owe any per-reservation fees to a third party service.